Pioneering the Aqua Pals Plush Category for Goliath
TMG helped Goliath create Aqua Pals—a first-of-its-kind plush line made for water play and snuggles, combining innovation, safety, and licensed character appeal.
About the client
Goliath is a global force in the toy and game industry, known for delivering imaginative, high-quality products that bring families together. With a diverse portfolio ranging from board games to outdoor toys, Goliath leads with creativity and a focus on fun—and Aqua Pals is no exception.
Key Challenges
To launch a water-friendly plush line, Goliath needed to innovate beyond traditional plush design. The toys had to dry fast, stay soft, endure rough play, and meet strict safety standards—all while capturing kids’ attention with fun, lovable characters.
TMG Solutions
TMG partnered with Goliath from concept to shelf to bring Aqua Pals to life—balancing playful design with smart material science.
What we delivered:
- Developed AquaDry™ fabric, a breathable mesh that dries quickly but stays soft
- Ensured machine washability, UV resistance, and full compliance with child safety standards
- Created engaging, versatile character designs, including licensed icons like Ariel and Spider-Man
- Managed full manufacturing to deliver high-volume quality for retail rollout
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