Elevating Blogilates' Retail Presence at Target
TMG helped Blogilates bring bold fitness accessory ideas to life—meeting Target’s standards while staying true to the brand’s inspiring, community-driven mission.
About the client
Founded by fitness influencer and entrepreneur Cassey Ho, Blogilates is a powerhouse brand in the wellness space—blending community, creativity, and fitness innovation. With a passionate global following, Blogilates offers workout programs, gear, and accessories designed to motivate and empower people on their fitness journey. The brand has expanded from digital dominance into major retail, with a standout presence at Target.
Key Challenges
Bringing Blogilates' fitness accessories to Target required balancing creative product design with the demands of large-scale retail. The team needed to develop unique, brand-aligned items while meeting strict timelines, high-volume production requirements, and Target’s exacting standards for quality, packaging, and compliance.
TMG Solutions
TMG brought deep retail expertise to the table, helping Blogilates scale from concept to nationwide shelf presence—without losing the heart of the brand.
What we delivered:
- Co-created innovative products with Blogilates that aligned with both brand and retailer goals
- Streamlined production using our network of trusted manufacturers
- Maintained high quality through strict QA processes across all SKUs
- Developed compliant, retail-optimized packaging that enhanced visual appeal and shelf-readiness
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